“The design of the store is intended to play a supportive role in staging the products and encouraging customer engagement” - Joe Bona
Making drug stores more welcoming and modern inspires consumers to linger, shop more frequently
When I visit my local neighborhood pharmacy, I can’t help but notice that there is never more than a handful of cars in a very large parking lot, and some of them may belong to employees. Sure enough, when I walk in, there’s usually one person at the pharmacy counter and maybe one or two others navigating the aisles of the front end.
Elevated c-store design delivers the ‘wow factor’
Brand experience takes centre stage in ‘new convenience retail’
Experience is becoming the new table stakes in convenience retail, according to Joe Bona, president of New York-based global design and consulting firm, Bona Design Lab.
“People want to engage in a meaningful experience. Retailers around the globe understand that when people do take the time to go into a store, it’s about the experience and emotional connections: the things that make people feel good about the space,”
2018 Retail Design Institute Award Winner
Created a new stand-alone retail destination for Enex, a traditional fuels and convenience operator, in Apoquindo, Chile. The design intent was focused on delivering an authentic food and beverage experience by using an open layout with dramatic lighting to emphasize the food and beverage bar. The design includes a large seating area that provide guests with a casual and comfortable place to relax alone or to share friendly conversation with friends.
